Year 12 Business Management & Enterprise
Marketing Plan
Last updated 23 March 2020
Here is a document that can help you set out your marketing plan.
Templates
Make your marketing report stand out by using a report template from the following sites:
All-free-download.com
You can edit these files using either Photoshop or PIXLR which is an online programme with similar features to Photoshop.
Example Marketing Plans
Khera, R. (2018). Marketing plan example. Retrieved from https://www.morebusiness.com/marketing-plan-example/
Pitta, D. (n.d.). An example of a marketing plan. Retrieved from https://home.ubalt.edu/ntsbpitt/SpreeMPE.htm
Pottier, A. (n.d.). Lush fresh handmade cosmetics marketing plan. Retrieved from https://en.calameo.com/read/005312124af55bbd57332
Current Market Analysis
The following resources can be used to help complete the current market section of your marketing plan. It is sometimes known as a PEST analysis.
BronHiggs. (2017). PEST Analysis. Retrieved from https://commons.wikimedia.org/wiki/File:Pest-analysis.jpg
Mind Tools. (n.d.). PEST analysis. Retrieved from https://www.mindtools.com/pages/article/newTMC_09.htm
MindToolsVideos. (2018, July 2). How to use PEST analysis [Video file]. Retrieved from https://www.youtube.com/watch?v=UYQItP5_1AQ
Queensland Government. (2017). PEST Analysis. Retrieved from https://www.business.qld.gov.au/running-business/marketing-sales/tendering/improve-approach/understanding-buyer/researching/pest
Visual Paradigm. (n.d.). What is PEST analysis? Retrieved from https://www.visual-paradigm.com/guide/strategic-analysis/what-is-pest-analysis/
Product Description
The following resources will help you to fill out the product description section of the plan:
Marketing plan: product description example. (n.d.). Retrieved from http://documents.saintleo.edu/docs/MKT301/MKT301_MP-Product_Example.pdf
Ward, S. (2020). The marketing plan section of the business plan. Retrieved from https://www.thebalancesmb.com/writing-the-business-plan-section-5-2947030
Target Market
Roque, C. (2018). How to define a target audience. Retrieved from https://business.tutsplus.com/tutorials/define-a-target-audience–cms-29368
Small Business BC. (2020). How to write a marketing plan. Retrieved from https://smallbusinessbc.ca/article/how-write-a-marketing-plan/
Marketing Goals
Ashe-Edmunds. S. (n.d.). Example goals for a marketing plan. Retrieved from https://yourbusiness.azcentral.com/example-goals-marketing-plan-10680.html
Marketing Strategies
Here are some strategies you could use to market your product or service:
Bueno, B.J., & Jeffrey, S. (2013). 52 types of marketing strategies. Retrieved from http://cultbranding.com/ceo/52-types-of-marketing-strategies/
Hose, C. (2019). Top ten promotional strategies. Retrieved from https://smallbusiness.chron.com/top-ten-promotional-strategies-10193.html
Mind Tools. (n.d.). The marketing mix and the 4ps of marketing. Retrieved from https://www.mindtools.com/pages/article/newSTR_94.htm
Scott, C. (2019). How to choose a pricing strategy for your small business. Retrieved from https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-business/
ThriveHive. (2019). 9 sales promotion examples. Retrieved from https://thrivehive.com/sales-promotion-examples/
Bibliography
Your bibliography is should use APA style and be more than just a list of URLs. You can find our guide on our library website.
Your bibliography should look like this:
Bibliography
Mind Tools. (n.d.). PEST analysis. Retrieved from https://www.mindtools.com/pages/article/newTMC_09.htm
Queensland Government. (2017). PEST Analysis. Retrieved from https://www.business.qld.gov.au/running-business/marketing-sales/tendering/improve-approach/understanding-buyer/researching/pest
stories. (n.d.). Goals [Image]. Retrieved from https://www.freepik.com/free-vector/goal-concept-illustration_7191152.htm#page=1&query=business%20goals&position=5
vector_corp. (n.d.). White striped green background [Image]. Retrieved from https://www.freepik.com/free-vector/white-striped-green-background_6228617.htm#page=3&query=abstract&position=36
Visual Paradigm. (n.d.). What is PEST analysis? Retrieved from https://www.visual-paradigm.com/guide/strategic-analysis/what-is-pest-analysis/
References
freepik. (n.d.). Annual report [Image]. Retrieved from https://www.freepik.com/free-vector/annual-report-with-people-buildings_6437614.htm#page=4&query=document+template&position=9
iconicbestiary. (n.d.). Statistical data [Image]. Retrieved from https://www.freepik.com/free-vector/statistical-data-abstract-paper-tablet_1311213.htm
macrovector. (n.d.). Iced green tea [Image]. Retrieved from https://www.freepik.com/free-vector/iced-green-tea-realistic-advertising-composition-with-full-glasses-mint-leaves-lemon-vector-illustration_6932281.htm
photoroyalty. (n.d.). Business planning [Image]. Retrieved from https://www.freepik.com/free-vector/business-planning-background_1140571.htm#page=1&query=plan&position=2
stories. (n.d.). Goals [Image]. Retrieved from https://www.freepik.com/free-vector/goal-concept-illustration_7191152.htm
stories. (n.d.). Mobile marketing [Image]. Retrieved from https://www.freepik.com/free-vector/mobile-marketing-concept-illustration_7171507.htm#page=2&query=marketing&position=9
rawpixel.com. (n.d.). Business target [Image]. Retrieved from https://www.freepik.com/free-vector/illustration-business-target-icon_2606563.htm#page=1&query=target&position=28
rawpixel.com. (n.d.). Pen [Image]. Retrieved from https://www.freepik.com/free-vector/illustration-pen-icon_2606109.htm#page=1&query=assignment&position=13
vector_corp. (n.d.). White striped green background [Image]. Retrieved from https://www.freepik.com/free-vector/white-striped-green-background_6228617.htm#page=3&query=abstract&position=36