What is an elevator pitch?

An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use them to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of about 30 to 60 seconds, hence the name. They should be interesting, memorable, and succinct. They also need to explain what makes you – or your idea unique.

When to use an Elevator Pitch

Some people think that this kind of thing is only useful for salespeople who need to pitch their products and services. But you can also use them in other situations. For example, you can use one to introduce your organization to potential clients or customers. You could use them in your organization to sell a new idea to your CEO, or to seek investor interest. You can even craft one to tell people what you do for a living.

(Wyoming Department of Education, 2014).

Suggested Elevator Pitch Format

1. Introduce yourself/ company and pose a question

Pose question: Do you know how…? Have you ever…?
Identify the problem or need that your product/ service will solve

2. Present your product/ service and solution

Describe your product/ service that makes you unique
Explain the benefits of your product/ service to your target market (i.e. what’s in it for them? How will it make them feel?)

3. Call to action/ closing tag line

What do you want to the listener to do?
Make it memorable